Tv Coins
A brand identity: digital design for a startup with a revolutionary content app
Tv Coins
A brand identity: digital design for a startup with a revolutionary content appץ
Tag line: It pays to stream with TVcoins
Tvcoins is shifting from the traditional model, where viewers pay for content access, to a revolutionary approach where viewers are rewarded for their time spent watching: “You Watch, We Pay”.
Logo Storyline
We designed the logo in the form of a coin to represent Tvcoins’ unique value proposition: watch and earn.
watch
the coin
Visual Identity
Our logo has been streamlined into a dynamic coin-like circle that captures the essence of our brand’s promise: a seamless connection between the app’s content and the user’s rewards. This inherent dynamism is further amplified by our core brand principle: motion.
The animated circle shape takes center stage across all platforms, embodying this principle with captivating fluidity. The simple yet powerful circle echoes a familiar slider from UX/UI design, while seamlessly adapting to mediums like stop-motion, 3D, and live action.
By weaving movement into the very fabric of our brand language, we create a cohesive visual identity and infuse the brand with creative energy.
Content
The main challenge in creating this B2B unique product film was translating the complexities of the product into a compelling and easily digestible narrative. We addressed this challenge by using an eye-level tone of voice and incorporating simple, familiar, and captivating elements with clear and concise explanations.
This delicate balance ensured that the audience was not only engaged but also fully understood the nature of the product’s innovative features and its transformative impact on the television experience.
- Client: Tvcoins
- Lead Designer: Lera Dakhovich
- Producer: Eden Kapach
- web developing : Johnny technologies
- Direct, design and animation: Amit & ruja
- Copywriter: Lior shoham
- Sound design: shay Fahima