Re.U

Brand identity framework: naming and digital design for an innovative longevity clinic

Logo Storyline

The ‘re’ symbolizes regeneration and renewal, while ‘u’ signifies you, the individual, embodying our commitment to personalized, patient-centered care.

The field of longevity medicine is transforming our perspective on health and aging. In search of a name reflecting our mission to rejuvenate both body and mind, we chose ‘re.u’.

Visual Identity

At re:u, the brand identity is centered around the “u”, a symbol of individual customization. The Accent (above the letter u) is an x-factor and the core visual expression, Symbolizing a focus, uniqueness, specifics and a special care.

The prefix “re-” turns verbs and nouns into new words denoting a completed action or process. The resulting message often emphasizes concepts such as restart, renewal, rethinking, rebirth and refreshment. This suggests an improvement over the previous situation.
 

Brand Toolkit

The brand identity is anchored by a core color palette consisting of concrete white, soft black, dark green, and neon green. These colors were meticulously chosen to promote accessibility, simplicity, and visual consistency across all our brand communication materials.