Maccabi Pharm
Brand strategy and identity with digital design for a pharmacy whose mission is your health.
Tag line: Maccabi pharm - nothing but health
Maccabi Pharm is a valuable resource for Maccabi Health Services members. Its non-profit status allows it to focus solely on its members’ health without the need to generate profits. This results in high-quality, affordable care that is tailored to individual needs.
Visual Identity
The pill serves as the cornerstone of the brand’s visual language, symbolizing the pharmacy’s core offering: medication. To personalize the patient experience, we incorporated diverse pill shapes and colors throughout the design.
Brand Toolkit
- Client: Maccabi healthcare services
- Strategy: Accelerant
- Lead Designer: Valeria Dakhovich
- Producer: Eden Kapach