Maccabi Care
Rebranding and packaging for Maccabi Health Services’ Private Label Products
Maccabi Care
Rebranding and packaging for Maccabi Health Services’ Private Label Products
Logo Storyline
Our design strategy centered on creating a simple, clean, and clear logo that fulfills two key objectives: brand unification and product individuality.
Visual Identity
Our modular identity system—built upon the three pillars of text, icon, and color—ensures a cohesive brand experience while offering the flexibility to adapt each product to its intended use.
The brand architecture features a distinct color scheme and dedicated graphic icons for each product category. These icons, inspired by the world of medical products, foster instant recognition and connection to their designated purpose.
Packaging
We further disrupted the busy pharmaceutical landscape with clean, minimalistic packaging that captures attention while conveying trust and clarity.
- Client: Maccabi healthcare services
- Lead designer: Valeria Dakhovich
- Producer: Eden Kapach
- Animation design: Hava Cohen