HOT Press Event
Where Reality and Virtuality Merge – A Groundbreaking Press Event
To launch HOT’s new content lineup, we created an event that broke the boundaries between screen and space—between audience and story.
A Screen That Transports, Not Just Displays.
A 20-meter-wide, 4-meter-high screen with angled sides created a wraparound visual experience.
On it, we presented 40 minutes of custom content—films, presentations, and transitions. Designed to harness the full power of the screen’s immersive structure.
The result was a sense of depth and motion that pulled the audience into a hybrid world where digital became physical.
- Client: Shortcut-Playground Ltd