HOT, a leading telecom provider in Israel, launched a cutting-edge 5G network in 2022, marking the final phase of its infrastructure upgrades across television, internet, and mobile services. Our objective was to create a film that would clearly convey this story to journalists and influencers.
We understood that to effectively communicate the scale of HOT’s transformation, the audience needed to personally grasp the real necessity of this change and how it would impact them from multiple perspectives.
Visually, we aimed to amplify the sense of revolution by crafting diverse, unexpected worlds that keep viewers engaged and focused on the message.