Haddassah

Brand strategy, brand identity, and digital design for Israel’s first hospital.

Tag line: Hadassah - The heart of Israel's medicine

Since its founding, Hadassah Medical Center has been a cornerstone of Israel’s healthcare sector. As the heart of Israeli medicine, Hadassah revitalizes the system by nurturing future generations of medical professionals and leading advancements that enhance the nation’s health. Hadassah’s legacy is deeply intertwined with Israel’s history, reflecting a shared commitment to progress and well-being.

Logo Storyline

The Hadassah Hospital logo is a distinctive fusion of the English letter “H,” representing hospital and health, and the Hebrew letter “ה,” representing Hadassah. This design elegantly integrates the organization’s name, function, and mission into a unified symbol.

Visual Identity

We have developed a clear and concise language to help Hadassah convey complex messages simply and understandably to patients, employees, and the general public. We incorporated elements of the logo’s design into some language components to ensure a strong and coherent identity. Additionally, we created a set of tools, including unique iconography and illustrative language, to provide Hadassah with versatile resources that speak to the brand while adapting to different subjects and target audiences.