Shtrauss’ Global FoodTech Conference was designed to bring together cutting-edge technologies from around the world and showcase the future of the food industry.
Challenge
Our challenge? To create a brand identity that seamlessly bridges two contrasting worlds – the precision and innovation of Tech and the warmth and vibrancy of Food.
From A to Z
Gallery
We leaned into the Tech aspect by developing a modern iconographic system representing different types of food, giving the visual language a sleek and structured feel. To balance it, we incorporated a rich and dynamic color palette inspired by Shtrauss’ brand identity, bringing energy, joy, and accessibility to the design.
The result? A clean, playful, and engaging visual language that effortlessly connects the two realms. A fusion of innovation and flavor, making FoodTech feel both cutting-edge and inviting.
- Client:FoodtechIL
- Lead Designer: Valeria Dakhovich
- Production: Tevet production