Electra Power
Brand identity for an energy company that puts the power in the hands of the consumer.
Electra Power
Brand identity for an energy company that puts the power in the hands of the consumer.
Logo Storyline
The name of the new company is Electra Power. The logo incorporates the Electra brand’s familiar form to leverage its existing strength while introducing ‘Power’ to highlight the new company’s unique attributes. Although the two words differ in appearance, they complement each other to create a unified brand: Electra Power.
Tag line: Electra power - energy at your pace
In a world where optimizing personal energy consumption is paramount, Electra Power introduces a groundbreaking approach. By centralizing all aspects of customers’ energy usage, we empowered them with tools to more effectively manage their electricity consumption.
Visual Identity
By using “power” as a visual anchor and integrating it with daily activities such as breathing, eating and clicking, we reinforced the connection between energy consumption and its diverse applications.
- Client: Electra Ltd.
- Strategy: Accelerant
- Art director : Amit & Ruja
- Web development: Digita