EL AL
Brand animated language development, content and events for Israel national airline
The iconic passenger window in El Al’s new brand language symbolizes the airline’s role as a ‘bridge between Israel and the world’. Our mission was to bring this idea to life in El Al’s animation assets. By using the outline of the window as a dynamic element, we established a visual language that seamlessly transitions between different messages, similar to a window offering a continuous view of what lies beyond.
Content
EL AL- Promotional film - We know you
We centered our narrative around the universal experience of boarding a plane and gazing out the window. This iconic moment served as a canvas to portray El Al as ‘Israel’s bridge to the world.’ By tapping into this shared emotion, we highlighted the distinctive journey that awaits passengers on board.
EL AL - IPO film - once
The film aims to document El Al’s incredible journey of growth and success in recent years while respecting its deep-rooted heritage as Israel’s national airline. By interweaving these two narratives, we sought to create a tangible representation of El Al’s evolution over time.