Our challenge was to transform El Al’s new branding into a living, breathing experience. We made the new symbol the hero of the event—
a powerful visual story brought to life through immersive space design, cinematic films, a central keynote, and content projected across three massive screens.
Pre-Show: Creating an unforgettable shift from chatter to full focus
We opened with a striking multimedia sequence: a visual and auditory flight simulation that took the audience on a journey from takeoff to landing.
It was a breathtaking, immersive moment that pulled viewers in, stirred emotion, and focused all eyes on the stage—setting the perfect tone for what followed.
- Client: El Al
- Design and Animation: Gabriel Thomas
- Graphic elements - Valeria Dakhovich
- Animation - Amir Sorek