El Al – Movie
Two films. One story of transformation – from identity to emotion, from past to progress.
IPO film - “Once”
The film traces El Al’s journey – from its bold early days to the confident, forward -looking airline it has become.
It reflects how the same spirit that once drove a small, determined team continues to inspire a modern, global company. By connecting past and present, the film celebrates El Al’s growth while looking ahead – showing how heritage and progress unite to define its next chapter.
By interweaving these two narratives, we sought to create a tangible measure of El Al’s evolution over time.
Promotional film - “We know you”
El Al’s renewed strategy defines the airline as a bridge between Israel and the world. Our task was to translate that idea into emotion – to make viewers feel the connection rather than just understand it.
We used the airplane window, a core element of the new visual language, as a storytelling device. Through it, we captured the moment every traveler knows: that glance outward, between the comfort of home and the excitement of what lies ahead.