CrazyLabs – Time Square Billboard Video
Time Square billboard video promoting CrazyLabs, a top developer of hyper-casual mobile games.
CrazyLabs, challenged us to create a video projection on the NASDAQ building to convey its key messages— creativity, focus on casual games, and 5 billion downloads.
Turning a Weakness into an Advantage
Facing the challenge
Understanding the challenge
Seeing the solution
The grid of windows on the NASDAQ building resembled an old-school video game interface, which inspired us to transform this potential weakness into an advantage. Using the tagline “Where some see windows, we see games,” we turned the building’s facade into our playground.
“When some see windows - we see games”
CrazyLabs’ emphasis on creativity and hyper-casual games made the concept an ideal match. The resulting video honored CrazyLabs’ distinctive viewpoint and commemorated their 5 billion download milestone.CrazyLabs – Time Square Billboard Video
- Client: CrazyLabs
- Design: Yevgeny Kuboziatsky
- 3D animation: Moshe zilbernagel
- Sound design: shay Fahima