Bezeq Fiber

Brand identity framework, naming and digital design for an innovative longevity clinic.

Storyline

A name symbolizing our dedication to empowering you to achieve a longer, healthier life.

The Swoosh

The field of longevity medicine is transforming our perspective on health and aging. In search of a name reflecting our mission to rejuvenate both body and mind, we settled on ‘re.u’. ‘re’ symbolizes regeneration and renewal, while ‘u’ signifies you, the individual, embodying our dedication to personalized, patient-centered care..

Visual Identity

At re:u, the brand identity is centered around the “u”, a symbol of individual customization. The Accent (above the letter u)  is an x-factor and the core visual expression, Symbolizing a focus, uniqueness, specifics and a special care.

At re:u, the brand identity is centered around the “u”, a symbol of individual customization. The Accent (above the letter u)  is an x-factor and the core visual expression, Symbolizing a focus, uniqueness, specifics and a special care.

  • Client: Flying Cargo
  • Strategy: Accelerant
  • Lead Designer: Lera Dakhovich
  • Animation Design: Amir Shorek
  • Copywriter: Nir Levy
  • Production: Umbrella
  • Director: Guy Adir
  • Editing: Anat Meltz
  • Animation: Amit Chen
  • Content writer: Gil Lavie
  • Web Development: Digita