Bezeq Energy

Brand identity for the leading communication company in Israel.

Logo Storyine

To introduce Bezeq’s new electricity offering, we developed a visual identity that leverages the company’s existing brand equity while highlighting the exciting potential of this new venture. By incorporating a lightning bolt into the core of the ‘B’ logo, we symbolize the driving force behind this innovative initiative, positioning electricity as a valuable resource ready to be harnessed.

Visual Identity

We enhanced the Bezeq brand using two core elements: a vibrant yellow color and the distinctive shine from the original logo. These elements combine to evoke a sense of electricity, either through subtle references to light or more direct representations of energy. By varying the size and arrangement of the lightning element, we created a flexible visual language that can convey diverse messages across different platforms.